Number of views：184Publish time：2022/7/22 14:40:10
Manager Liu, the person in charge of a related project of a shopping mall, analyzed that at present, indoor playgrounds have become the standard of large shopping malls, and small supermarkets have also launched small naughty castle playgrounds as long as the location and area permit. Because, merchants have long realized that children's money is the best to earn, not only the project to make money, but also to attract parents to pull the consumption of catering and other retail goods, the market potential is huge.
Don't care if the weekend is not the weekend The ride is "idle"
The top floor of a large shopping mall is an indoor playground. It's not a weekend and it's close to noon, and more than 60 rides are not idle. Zhang, who was in the third year of junior high school, just spent 15 yuan with 3 other classmates to play the flying chair in the air, and it took only 3 minutes from take-off to landing.
Another spinning mini-play that uses a water gun to aim at the animals in the center is a lot of preschoolers having fun. Of the 16-seat program, only a few are vacant. One of the parents who accompanied the play said, "It costs a lot of money to come once, as little as a few tens of yuan, as much as 100 yuan." Speaking of the profitability of various amusement projects, the staff implicitly said: "In recent years, the benefits of the playground have been good, the elimination rate of cooperative merchants is relatively low, and we are still studying whether it is possible to expand the operating area of the playground." ”
At the same time, some merchants also expand their ideas and extend the theme of amusement facilities to the theme of water parks. The opening of a water resort park in a large shopping mall in Changchun attracted a large number of citizens. According to the staff, even if it is not a weekend, there are dozens of people waiting in line when the park opens at 10 o'clock in the morning.
Invest more than 100,000 yuan to recover costs in less than a year
How good is the children's money? Mr. Li rented 20 square meters in a shopping mall and built a racing platform where he provided remote control racing cars for customers to compete in the venue. Mr. Li said that the charging standard for the remote control flying car is 15 yuan for 10 minutes, and when he first invested in this project, he invested more than 100,000 yuan in the early stage, "After less than a year of operation, the investment was fully recovered." "Mr. Lee was satisfied.
Mr. Zhang, who runs a climbing project in a shopping mall, does not shy away from investing in multiple amusement projects here. The reason for the multiple investments is, of course, that the profits are considerable. His choice of amusement programs is mainly for children of older ages, such as rock climbing and bumper cars. Mr. Zhang said that the amusement projects in the big shopping malls are almost drought and flood protection: "The parents of junior high school students often give money, and the children can be free at their disposal." ”
Close to amusement projects Small business can also "borrow light"
In fact, the reason behind the merchants wrestling with the indoor playground is to drive the "surrounding economy". Ms. Li, who has a snack stall near the indoor play area of a shopping mall, revealed that the stall is a contractor's yard, with a monthly rent of 5,500 yuan, and the various expenses added together, 12,000 yuan to 13,000 yuan a month. In this way, at least 400 yuan per day must be sold to close the cost. But Ms. Li said that most of the more than 20 stalls around them made money. Especially on weekends and winter and summer vacations, it is the most profitable time, "the turnover of summer vacation is at least five times or more than that of ordinary months." ”
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