Commercial playground amusement facilities overall project planning must do things

First, determine the nature of the project for benchmarking market research and analysis:

1. The six elements of the core research of the playground of direct profit-based operation: business environment, consumption flow, consumption capacity, competitive projects, competitive costs, and revenue forecasts

2. The five elements of the core research of the playground of indirect profit-based drainage nature: industry analysis, competition dimension, audience analysis, transformation goals, and benefit prediction

Second, according to the market research, determine the core pain points of the project's needs, and formulate a preliminary solution for the project positioning from traffic to conversion:

1. Playground of business nature: solve the 4 core pain points of operators - how to obtain high-quality traffic, how to achieve high conversion rate, how to achieve high repurchase rate, and how to achieve referral rate; Solve the 7 core pain points of the audience - high playability, physical and mental health, environmental comfort, safety and security, consumption convenience, intimate service, and value-added experience

2. Playground of drainage nature: solve the 4 core pain points of operators - how to enhance the added value of the overall park, how to obtain high-quality traffic, how to achieve high conversion rate, and how to achieve referral rate; Solve the 5 core pain points of the audience - high playability, physical and mental health, environmental comfort, safety and security, and value-added experience

Third, the overall amusement facilities and venue creative design, the formation of creative design schemes

1. Scene storytelling: Children's activity facilities and venue design is an IP unit of a series of scenes and themes, and each theme has the protagonist of our different IP;

2, facility modularization: the unique IP of the main facilities and auxiliary facilities modular, from the design, deepening, production to installation and use of the whole process of management, mainly from the material, specifications, thickness and other key technical indicators for deliberation and confirmation, in order to ensure high quality landing, but also can reduce the cost of multiple mold opening.

3. Venue facilities artistic landscape: to be good-looking, enduring, eye-catching, and become a punch card attraction

4. Safety of venue facilities: Pay attention to the safety of the audience, ensure the safety from the environmental protection of the material and the physical structure of the equipment, and reduce the entrances and exits of the venue to ensure the safety of children's play.

3, the humanization of venue facilities: dynamic, static combination, is not only a place for parent-child play but also a good place for socializing, such as the care area to set up a shaded arbor sand pit near the wash basin, stroller parking space, etc.!

Fourth, communicate the creative design plan and form the project landing plan: in-depth analysis of the design plan, hold a project explanation meeting, and form the final design landing plan