2009 -- Kabi Toys, the predecessor of NUUTOO, began R&D and production of early-education equipment in Qiaoxia Town, Wenzhou. The production processes, quality-control procedures and industry experience accumulated at that time laid the groundwork for NUUTOO's later development.
2013 -- Entering a phase of business expansion, NUUTOO added outdoor mobile stall play equipment to its range and launched the "Guobao" series of supporting services, enriching its product portfolio for outdoor business scenarios such as stall-based startups.
2015 -- A key stage in brand development: NUUTOO's partner production base began operations in the Xiaojing'ao Industrial Zone, improving supply capability and providing production support for large-scale delivery of play equipment.
2016 -- Entering a phase of brand integration and upgrading, NUUTOO launched its dedicated "nuutoo" brand, focusing on outdoor leisure play products and offering full-chain services from R&D and design through to on-site implementation, steadily expanding its business coverage.
2017 -- NUUTOO focused on strengthening its core service capabilities, improving overall solution delivery and refining its custom-service processes, providing well-matched play solutions and equipment to help all kinds of projects progress and operate smoothly.
2018 -- NUUTOO concentrated on the children's play sector, continuously improving children's play experiences and understanding parent-child play needs, expanding and refining parent-child interaction scenarios to create engaging family play environments.
2019 -- NUUTOO expanded its production capacity, increasing capacity for non-powered play equipment and custom play structures, strengthening its service capability and providing production support for equipment delivery and nationwide business.
2020 -- NUUTOO improved every link of production, sales and service, added custom play structure business and responded to diverse customer needs through full-process service, refining service details and professionalism.
2022 -- NUUTOO focused on product quality, continued new-product R&D and market expansion, introduced a pet-themed play category and improved its product structure to match new trends in the play market.
2024 -- Under new market conditions, NUUTOO integrated high-quality industry resources and concentrated its core strength on the non-powered and indoor play segments, deepening category expertise and strengthening its competitive advantage in core areas.
In 2026 the company added a dedicated business segment for the renovation and upgrading of ageing playgrounds, covering both new and existing play scenarios across kindergartens, residential communities, city parks and cultural tourism attractions.
The future: we keep moving forward...
nuutoo is a play-related brand under NUUTOO, dedicated to the R&D and manufacture of leisure play equipment and to creating products suited to multiple scenarios — the starting point of the brand's development.
In 2016, NUUTOO completed trademark registration in Yongjia, the "Capital of China's Education Toys", and formally began producing leisure play equipment.
The brand is committed to creating comfortable play environments, offering personalized play facilities and parent-child play solutions for a rich play experience.
Looking ahead, the company will continue to refine its play equipment and supporting project services, iterating and optimizing them based on real market needs to provide well-matched products and solutions for all kinds of play scenarios.
"Taomai" is a brand of Wenzhou NUUTOO Amusement Equipment Co., Ltd., specializing in the planning, design and production of kindergarten furniture. It carries out R&D and manufacturing of early-education equipment and can provide supporting product solutions according to actual project conditions.
Going forward, Taomai will continue to improve its products and supporting services, delivering furniture products suited to early-education scenarios.
In developing and producing custom science-education play products, Leji focuses on children's play scenarios and carries out product design and manufacturing around play equipment.
Leji specializes in science-education play products, delivering suitable play equipment solutions based on actual project needs, continuously refining its craftsmanship and supporting the implementation of various science-education play projects.
