Is this the real reason for the failure of the outdoor children's playground?

For anyone who does business, they all understand such a truth: there is no stable profit and no loss! Outdoor children's amusement parks are in the dividend period of China's rapid development, and it is relatively rare to lose money or close down, but it cannot be said that it is completely absent. As an investor in an outdoor children's amusement park, once there is a situation of insufficient income, it is necessary to reflect on why the overall environment is so good that no one comes to play. As a professional outdoor children's playground manufacturer, Letu Amusement now analyzes for you what the real reasons for the failure of opening an outdoor children's playground are!

This article contains the following

The site selection is arbitrary and there is a lack of market research work

The playground is clean and hygienic

There is no innovation in the equipment project, and blindly follow the trend

First, the site selection is arbitrary, and there is a lack of market research work

The first thing to pay attention to the establishment of outdoor children's paradise is to be convenient at the right time and place, and the location is to choose a favorable venue, and the location of the children's paradise must not be sloppy at will, which will directly affect the passenger flow of the park. Site selection should comprehensively consider the actual consumption level, flow of people, and transportation convenience of the local area. Doing a good job of market research is the premise element for full preparation for the choice, and the public's demand for the playground can be obtained through different forms such as visits and voting, so as to create core advantages.

Second, the playground is clean and hygienic

Outdoor playgrounds are not only subject to air pollution from the outside world, but also by residues brought by tourists, such as high winds or heavy rain will bring some dust, stains and garbage left by children during play. If the outdoor children's playground cannot guarantee that it can meet the health needs while bringing safety to the children, it will cause the health situation of the park to increase, and it will have a bad impact on the safety and health of the child, which will lead to a decline in the overall reputation of the park. Therefore, the park must be hygienic every day.

Third, there is no innovation in the equipment project, blindly following the trend

Because many investors do not have a considerable survey of their own, they blindly follow the trend and do the same project when they see which people in the market are making more money on the project. There is an industrial agglomeration effect in the market, which is that the supply of the market is greater than the demand, which will lead to the dispersion of passenger flow and make consumers feel fatigued by visual aesthetic feelings. Investing in outdoor children's amusement parks must develop their own new products and develop innovative forms of children's play equipment in thematic innovation, so as to stand out in the entire industry.

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