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Children's playground equipment trend analysis

Number of views:179Publish time:2022/7/22 14:39:48

    As urbanization has accelerated, there are fewer places for children in cities to play. At present, there is a serious shortage of children's entertainment space. Compared with large outdoor playgrounds, children need indoor children's amusement parks that are safer, climate-free, and can play in cold winters or hot summers. So how does the trend of children's playgrounds develop?

    This article contains the following:

    1. Realistic analysis of urban projects

    2. Indoor children's playground looks forward to the future

First, the reality analysis of urban projects

    According to relevant surveys, on weekends and holidays in some first- and second-tier cities, many families enter indoor children's playgrounds and spend 100-300 yuan per day on entertainment projects, about 1500 yuan per month, while some large children's playgrounds can earn 30,000 yuan per day on weekends or holidays. Some children's amusement park operators say they take pains to design children's entertainment programs in order to get value for money. Some personalized entertainment toys can be wrapped around the pockets of parents, making them want to play as long as they stick to their children. On the other hand, according to many parents, when they play with their children, they will unconsciously enjoy it and are even attracted to the equipment of the children's park, especially baby machines or some lottery machines. Therefore, it is common for a family of three to unconsciously spend hundreds of dollars. Take, for example, the carousel of the urban children's playground. Held every three minutes, each time can accommodate about ten children. The cost of one experience is one hundred yuan. Calculated on a 15-hour basis, the total cost is 1500 yuan, which is only the project income. The cost of purchasing equipment for a children's playground ranges from 10,000 yuan to 30,000 yuan. Some playgrounds can be restored to their original costs within a day of vacation, including the cost of renting a playground. Summer is the three-month peak season. Naturally, the income is very substantial. If the venue exceeds 1,000 square meters and there are more than 10 children's entertainment activities, the daily income will reach 30,000 to 40,000 yuan.

Second, the indoor children's paradise looks forward to the future

    Industry insiders said that the development of children's playgrounds for parents and children is not smooth, just five or six years ago, there was a number of children's indoor playgrounds on the market for parents and children to use, developing rapidly, but soon disappeared. The reason is that operators simply believe that only entertainment products need to be placed on the floor, offering almost no featured services and management. Later, with the development of the industry, the parent-child playground introduced the concept of enterprise management, such as providing socks, disinfection at any time, 24-hour monitoring, membership promotion, etc., these meticulous service details reflect the overall development and progress of the industry, many phenomena show that the market flashpoint of the children's consumer market has changed from a first-tier large city to a second-tier, third-tier small and medium-sized city, and even. Second- and third-tier markets have all the characteristics of emerging markets, such as high growth, high returns, generally small market size, and immature investors. If brand enterprises change from fiercely competitive first-tier cities to second- and third-tier markets, there is a lot of room for play. In addition, according to market experts, the two most concerned segments of the investment promotion market are the children's clothing market and the children's amusement park market, which will have greater development in the future.

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