What is the new development trend of outdoor children's play?

Outdoor children's play is currently a very wide range of development industry, including the traditional children's playground and outdoor outdoor children's fitness equipment are all belonging to the children's play industry. In summary, children's play has made a significant leap forward in the development of recent years, and in the previous article, there are also detailed challenges and opportunities for the development of the children's play industry, but for now, the children's play industry must pay attention to the following new trends in development if it wants to overcome many tests!

This article contains the following

1. Focus on parent-child fun products

2. Combine traditional types of entertainment products

3. Strengthen the linkage consumption of entertainment products

4. Back and forth conversion of two-way traffic

First, pay attention to parent-child fun products

In the commercial layout of children's themes, if you only focus on the attractiveness of the children themselves, and ignore the parents who really spend money to let the children consume; If you only pay attention to the entertainment needs in the venue, and ignore the invisible consumption in the venue, such as catering and shopping activities, you will lose the demand and benefits of family consumption. Therefore, it is very important to focus on the development of amusement products for parent-child common play.

Second, combine traditional types of entertainment products

Traditional types of entertainment products are more intuitive reflection of children's needs, but now more parents are paying attention to the combination of innovation and technology, such as the combination of naughty castle and story tube, forming a new interactive experience, and adding a variety of innovative and diverse activity areas, improving the consumer satisfaction of parent-child families.

Third, strengthen the linkage consumption of entertainment products

The scene-based amusement experience is the real automatic point that drives entertainment consumption. After an amusement, give parents a voucher or discount card, or give some discounts at the surrounding restaurants. As long as there is enough preferential power, more families can be attracted to consume, and the combination of sports mode and children's play mechanism can form a variety of joint consumption patterns.

Fourth, the back and forth conversion of two-way traffic

Use online marketing activities to attract customers to offline physical stores, and convert target customer groups into online users on specific platforms through apps or WeChat groups. In the same industry, the formation of a circular pull of passenger flow, driving the form of consumption is becoming more and more prominent, for consumer places, with high-quality activity content and popularity will enhance the market occupancy ratio.

Related recommendation: amusement equipment industry Indoor and outdoor children's amusement equipment production plant Personalized customized amusement products