Although many people have complained about the noisy bear children in the movie theater, few people have thought about it, in fact, this group of bear children who can't sit still can create business opportunities. The cinema line of lippo Group, a large Indonesian conglomerate, was the fastest responding, and in Tangerang, Indonesia, they created a new Asian children's cinema for children aged 3 to 10.
According to the Jakarta Post, some parents expressed satisfaction with the theater.
In the past, they took their children out to watch movies, and in order not to affect other audiences, a lot of energy was spent on "controlling" children who could be noisy at any time, and the whole family could not really relax and enjoy the process of watching movies. However, in this new theater, they no longer need to worry about this problem, on the one hand, because the audience around them is basically a combination of children and parents, on the other hand, if the children really can't watch it, they don't have to sit honestly, but can happily play the various entertainment facilities in the auditorium.
Inside the screening hall, there are two entertainment areas. Kids can slide down the pipe slide into the ball pit in front of the screen or run to the small playground at the back of the seating area, where there are more options such as trampolines, pole climbs, stainless steel slides, swings and climbing walls. The cinema hall will be open an hour before the movie starts screening, and children can go in early to play.
Responsible for the design of the cinema is the Singapore-based architectural design company DPA, which has considered many details. For example, the lighting design of the screening hall.
After the general cinema starts the screening, the light source will be turned off, leaving only the ground lamp with extremely low brightness. To avoid children wrestling halfway through the entertainment area in the middle of the movie, the DPA deliberately designed lighting installations on both sides of the auditorium, with lollipop-shaped wall lamps on one side and lamps built into the aisle handrails on the other.
The design of the seats is also unique. In addition to the regular cinema seats, there are sofa beds, bean bags and recliners. However, the price of different seats varies slightly. According to the price list on the official website, the price of the sofa bed is the most expensive, about 104 yuan per game, while the other seats are priced at 52 yuan.
The entire cinema covers an area of approximately 750 square meters and can accommodate a total of 106 spectators. Its opening is, to a large extent, a manifestation of the cinema's ambition to seize the Indonesian market.
