What kind of topical effect can the giant slide bring to the local area?

  At noon on February 13, I occasionally saw a news item: "The Shanghai mall surprised a giant slide, sliding from the top floor of the 5th floor to the bottom floor", and I immediately thought that this mall was going to catch fire. In the afternoon, I made a special trip to this mall to see the scene, the slide has not yet been opened to the public, but many consumers took photos on the spot and showed strong interest.

  Sure enough, the traceability of this incident confirms my conjecture that the origin of this "giant slide" topic was a weibo netizen named @jiggle brother Gui cat who posted on Weibo on February 11, 2016, that it was "giant slide." "Scared to pee, Weibo also accompanied by photos." The reason for the scare is because the giant slide is built all the way from the top floor to the bottom floor, which is 5 stories high. As of 24:00 on February 13, 2016, this weibo was retweeted 51,973 times by netizens, with as many as 25,465 comments and 25,711 likes. From the earliest 2016-02-12 17:54 News Morning News [Weibo] media reported that as of the same time, Baidu searched for the keyword "Shanghai shopping mall surprise giant slide", and there were about 3,430,000 web pages with relevant results, and 253 related news were found, which is only the spread speed of more than one day.

  From the netizens more than 50,000 forwards, more than 25,000 comments and likes, this short message attracted the interest of many people, although the slide has not yet opened, but netizens have been inventing possible results, comments seem to be a large collection of horror films, forming a topic.

This topic is exactly what businesses need.

  In my opinion, this mall builds a "giant slide", the drunkard does not mean alcohol, it is not just a physical object, but a huge business opportunity, is an active topic marketing.

  The slide has not yet opened, and news dissemination, self-media, and netizens have made a huge advertising effect for this mall that is hundreds of times higher than the cost of building a slide.

  This "giant slide" is not a gimmick isolated in the mall, its top floor is actually a children's life paradise called "rooftop town", "giant slide" is not as terrible as netizens say, a little insecurity, to know that this kind of giant slide, in Malaysia already has, each person who slides is to pay, and there are protective cushions, it will be very safe.

It is precisely because of the concern about the safety of the "giant slide" that a hot topic has been created, and when the giant slide is opened to the public, as long as it is spoken in facts, all worries will be self-defeating, and the popularity of shopping malls will double.

  Now the cost of advertising is very expensive, it is difficult to rely on advertising to achieve effectiveness, but topic marketing is a clever and money-saving marketing means, and it is indeed more effective to use it well, so more and more companies tend to use topic marketing to add points to the brand, but to find this "topic" is not achieved overnight.