How do I run a children's playground? What should I be aware of?

      In the domestic children's paradise gradually become popular, in this context many investment operators also see the business opportunities, began to operate a number of children's parks to seize the market, but many people do not pursue the business ideas, but blindly follow, so the loss of countless people. Then let's analyze several important factors that can easily lead to investment failure for everyone' reference.

How do I run a children's playground? What should I be aware of?

First: the planning layout is poor, and the method of expanding the area is used to improve the income

      Many people blindly expand the area when they carry out playgrounds. Thinking that the larger the area will bring higher returns, in fact, this idea is wrong, after the area increases, then it is bound to need more maintenance personnel to carry out the work, so the overall investment will increase, and the unreasonable layout will cause multiple dead ends, and the pulling power of the passenger flow will produce performance losses. The correct approach should be to give full play to the volume area of space and improve the utilization rate, so that it is a meaningful expansion.

Second: the content of the play should be connotative. Most lack competitive differentiation

      In fact, many well-known amusement parks in China will be associated with culture, only after the amusement equipment and local humanistic culture are linked, then it will have a high degree of relevance with local residents, and it is also an effective way to quickly enhance popularity, through the excavation of local culture, the concept of design, into it, then it will form a very perfect mode of play, and will also bring some subtle feelings to consumers. Therefore, it should be carefully analyzed in this regard, aware of the importance of cultural connections.

Three: The membership policy is unreasonable

     Many playgrounds will develop membership policies, because this is mainly to increase the viscosity of customers, but in the process of operation, there is no classification of customer preferences, no differentiated operation and operation, so that although the name is to serve customers, but the difference in consumer experience for customers is relatively large, so members should be graded, so that customers will be experienced by the formation of dependence, so that you can also clearly know, Trends for each customer so that they can be tracked and adjusted

How do I run a children's playground? What should I be aware of?

      Therefore, for operators, they should pay attention to the precautions in the operation process of children's parks, and should formulate plans before opening, and make real-time tracking adjustments according to the plans and measures provided by amusement equipment companies

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