Open an outdoor playground without power, these pits must be avoided

With the development of the three-child policy, in recent years, the children's play industry market has gradually expanded, and many outdoor unpowered playgrounds can be seen in the bustling areas of various cities. Because of the growing growth of unpowered playgrounds, more people have the idea of investing in playgrounds. Although the prospects for the children's market are very impressive, it is actually very difficult to operate the playground very well. To avoid some problems in the process of operating the playground, Xiaobian will tell novice entrepreneurs that these pits must be avoided.

This article contains the following

1. Outdoor unpowered playgrounds do not do market research, and random site selection

2. The publicity work of outdoor unpowered playgrounds is not in place

3. Outdoor unpowered playground custom equipment has no influence

First, do not do market research, random site selection

Novice entrepreneurs open outdoor unpowered playgrounds, their hearts are very excited, they all want to quickly complete the project, so for the preliminary research work may be more casual, in fact, such words may affect the operation of the later venues, especially in the early stage of site selection, we must fully consider the local development situation. The flow of people in the selected area and the number of customers in the target group, etc., remember to choose an address to build a non-powered playground, otherwise the operation of the entire venue is not satisfactory because of the poor location of the venue in the later stage.

Second, the publicity work of the playground is not in place

The newly opened outdoor unpowered playground must pay attention to the early publicity, the publicity work is very important when opening, from the venue and equipment and other aspects of publicity, seize all the online publicity and offline publicity channels that can be done, promote the playground, and quickly enhance the brand awareness of the park. Looking at the playgrounds that can get good income, there is a very good marketing strategy.

Third, customized equipment has no influence

When we communicate with many novice customers, we find such a problem, because they have not been in contact with the amusement industry, they will look for some of the current hot amusement projects on the Internet, and then customize according to the style of their own venues. In fact, it is difficult to customize the amusement equipment in line with the overall style of your playground, because there is no formation of its own theme, the operator needs to consider whether the customization of outdoor amusement equipment is innovative, and also needs to understand what the positioning of the market is, and its own situation must be combined, can not blindly follow the trend.