Number of views:248Publish time:2022/7/22 14:39:50
Water park projects have great market potential, but can not blindly invest and build, water park planning to do a good job in marketing work to do several aspects?
This article contains the following:
1. Must be determined by market positioning and unique selling points
2. We must do a good job in brand communication of water parks
3. Appropriate marketing channels must be developed
4. Continuous innovation of water equipment must be made
This is to think well in the project investment planning, if the initial planning and positioning work is not smooth, the later remediation is quite difficult, good investment planning and planning design is very important.
The operation of the water park belongs to the service industry, and the reputation is very important for the service industry. How can we spread a good word of mouth widely? For now, I think there are two methods that are quite effective, one is through the wireless network. For example, the popular Weibo, WeChat, QQ groups, etc. are disseminated in the community, combined with famous websites, forums, and blogs for reporting and dissemination. It can also be spread through domain mailboxes and sms. Second, through the manufacture of media events, event dissemination, mainly through socially influential stars and competitions, so that your water park to attract media attention and reports , through television and newspapers and other media reports, improve the popularity of water parks.
It is essential to do the sales promotion of water parks and cooperate with local and market-radiating tourism agencies. In addition, you can also cooperate with units and enterprises in the local market radiation area, give them certain conveniences and discounts, and let them come to play in groups. In addition, you can also cooperate with some powerful group buying networks through online B2C platforms (Tmall, Taobao, JD.com, etc.) to promote their own products and services on this.
While doing a good job in internal management, we must continue to innovate. A water park has always been one of those few facilities, and after a maximum of three years, it will continue to go downhill.
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