First, determine the nature of the project for benchmarking market research and analysis: 1, direct profit management of the core research of the six elements: business environment, consumption flow, consumption capacity, competitive projects, competitive costs, revenue forecast 2, indirect profit-based drainage nature of the park core research five elements: industry analysis, competition dimension, audience analysis, conversion goals, benefit forecast 2, according to market research, determine the core pain points of the project's needs, and formulate a preliminary solution from traffic to conversion of project positioning: 1 3. Playground of business nature: solve the 4 core pain points of operators - how to obtain accurate traffic, how to achieve high conversion rate, how to achieve high repurchase rate, and how to achieve referral rate; Solve the 7 core pain points of the audience - high playability, physical and mental health, environmental comfort, safety and security, consumer convenience, intimate service, value-added experience 2, drainage nature of the playground: to solve the operator's 4 core pain points - how to improve
